The first American take on the classic bitter aperitivo centers around three major flavor components of bitterness, sweetness and citrus. The bitterness of Gentian root and the sweetness of Cane sugar, pair with Grapefruit peel and Coriander to create a much bolder, more bitter flavor that makes an outstanding replacement for Campari in a classic Negroni. An all-natural bitter that uses the traditional Cochineal bug to create its signature bright red color.